Experience
Media Planner
Feb 2025 – Present
UM APAC · Singapore
- Portfolio: FairPrice (Finest,Hyper, Super Xtra & Unity) , NTUC Club (WWW, DTE, D'resort, UPlay, My GolfKaki), NTUC LearningHub and General Mills Asia (SG,MY & TH).
- Planned and executed paid media campaigns across Meta and TikTok, as well as offline media buys (print, OOH), to support brand and performance objectives.
- Managed content calendars and advised on campaign setups, including audience targeting, budgeting, and KPIs for Meta & TikTok Ads.
- Collaborated with media buyers, creative teams, and external agencies on multi-brand campaign execution across FMCG, F&B, entertainment, and education verticals.
Digital Media Planner
Jan 2024 - Apr 2024
Wavemaker · Singapore
- Portfolio: The Swatch Group (Omega, Swatch Collaboration, Blancpain , Tissot , Longines & Rado), Kimberly-Clark (Kotex, Poise & Depend) and IHH (MEH,MNH &PMC)
- Collaborate with cross-functional regional teams, including media buyers, content creators, and creative agencies, to develop and execute successful campaigns that meet clients' business objectives.
- Managed content calendars and advised on campaign setups, including audience targeting, budgeting, and KPIs for Meta & Ads.
- Established trusted relationships with clients, as well as relevant internal & external stakeholders.
Marketing Executive
Dec 2022 - Mar 2023
Salted Caramel · Singapore
- Led end-to-end social content, copy, and visuals for Instagram, Facebook, and TikTok to strengthen storytelling and online sales conversion.
- Launched e-commerce campaigns, monitoring performance and refining strategy based on results.
- Led in-house photography, editing, and videography for platform-optimised content.
Junior E-commerce/Marketing Executive
Dec 2021 - Nov 2022
OPPO · Singapore
- Managed e-commerce platforms (Shopee, Lazada, Qoo10, Amazon) for OPPO, RealMe, and OnePlus — listings, fulfilment, and customer service.
- Planned and executed campaigns across 6 key product launches as customer satisfaction SME.
- Supported KOL collaborations and brand events, including OPPO's iLight activation.
- Copywriting for social media platform (Meta).