A Bit About Me
Marketing/E-Commerce Executive skilled in social media marketing and consumer relations, with years of experience in B2C companies. High Interest for/and looking to pivot to Luxury Fashion. Strong in consumer behavior, go-to-market strategies and creative conceptualisations that can lead to higher conversions for brands.
Work Experience
November 2022 - March 2023
Salted Caramel, Marketing Executive
. Design & Develop Marketing Materials - in-charge of designing and developing contents to be posted onto social media platforms such as Instagram, Facebook & Tiktok.
. Owned Marketing campaigns to drive online sale of ice cream products on websites.
. Develop Branding Guidelines & Strategic Guidelines - to pave the way for a small business that is quickly expanding in the market.
. Copywriting and day-to-day management for the brand social media pages on Instagram, Facebook & Tiktok.
. Marketing research - monitor competitive activity and market trends
December 2021 - November 2022
OPPO Junior Ecommerce/Marketing Executive
● Manage Ecommerce platforms - Shopee, Lazada, Qo100, Amazon for 3 competitive smartphone brandsOPPO, Realme, Oneplus, including optimizing e-commerce fulfillment strategy and providing customer service.
● Owned Ecommerce and marketing campaigns to drive online sale of smartphones for assigned brands, contributing to ~$200k in revenue.
● Subject matter expert for assigned brands and a key stakeholder in customer enquiries and satisfaction for 6 online launches in 2022.
● Copywriting and day-to-day management for the brand social media pages on Instagram and Facebook.
● Owned key aspects of iLight campaign’s go-to-market strategy, including event marketing and KOL engagement.
August 2021 - December 2021
Alantic Sports Pte Ltd, Ecommerce Intern
● Managed e-commerce platforms such as Shopee, Lazada, and Zalora for brands such as Converse, FitFlop.
● Developed Standard Of Practice (SOPs) and best practices for systems, new product listings, content creation, distribution, and maintenance.
● Worked closely with eCapitamall to optimize the E-commerce process, resulting in smooth transactions for orders offline (Converse Bugis Outlet).
● Report generation to management w.r.t site functionality, conversion rates, and customer satisfaction in B2C space.
● Supported merchandising team with photography, post-production, and copywriting for the sale of products on e-commerce platforms
Let's Get
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